Matsuzaka Watch

Mmmmm...Beer

Stay tuned this weekend for a new piece at Matsuzaka Watch. I was fortunate to spend some time talking to Baseball Prospectus' pitching and injury guru, Will Carroll, last night and I asked him a good deal about our friend Mr. Matsuzaka. In the meantime, to hold you over, I'm presenting via the magic of YouTube the Asahi Super Dry Beer commercial in which Daisuke debuts his Red Sox uniform. Good stuff.....



One Japanese cultural note...a bit of trivia.....The Japanese are not so hung up on the consumption of alcohol on television, so you will notice that Matsuzaka freely chugs the frosty brew to indicate his satisfaction with the taste and distinct character of Asahi Super Dry. This is common practice in Japanese beer ads, where seasonal foods and power drinking celebrities replace the American tradition of bikini clad women and over the top humor. Come back this weekend for Will Carroll on Daisuke Matsuzaka and his take on the gyroball.

posted by Mike Plugh @ 1:41 PM